Polish market entry

We help your business succeed in Poland

Polish market entry

Market entry

Benefits of entering the Polish market

Did you realize that the Polish market is one of the biggest among CEE countries, with almost 40 million inhabitants of rising affluence? If you are not operating in Poland yet, can you imagine how entering this highly dynamic market would boost your sales and positively impact your bottom line? Have you thought of the reducing your costs and improving operational performance by offshoring or nearshoring to Poland?

Why choose Poland?

  • In terms of GDP and population – the largest of the EU members in the CEE region
  • Very large and absorptive consumer market
  • Skilled, well-educated and trained managers and employees
  • Entrepreneurial spirit, strong commitment to innovation
  • Stable economy and political system, relatively resistant to external shocks
  • Resilient economic growth

We will assist your company in managing the process of a smooth and successful entry into the Polish market.

How will I benefit from working with Augeo?

  • Increased pace of market entry
  • Reduced costs (in terms of managerial time and investment expenditures)
  • Minimized risk of missteps
  • Higher returns on invested capital
  • Shorter payback period of your investments

Why choose Augeo Ventures?

  • Extensive knowledge of the local market, regulatory, economic and cultural environment
  • The most up-to-date and relevant information to help management make better decisions for their organization
  • Multidisciplinary support of a team of competent advisors
  • Experience in market entry projects
  • Proven track record in M&A in Poland

Scope of our advisory services – how can we help you in market entry

1. Development of a market entry strategy

  • Determining the optimal mode of entry (eg. greenfield, brownfield, acquisition of existing market players)
  • Planning and budgeting
  • Sales, marketing, finance, operations, strategies

2. Guiding the Client throughout the market entry process

  • Monitoring the work of other advisors to the Client (eg. legal)
  • Early warning of any potential pitfalls
  • Ongoing advice, upon Clients’ requests

3. Market research

  • Client surveys
  • Competition analysis
  • Mystery shopping
  • Secondary market research
  • Search and selection of suitable business partners

4. Mergers and acquisitions

  • Search for suitable acquisition targets in Poland
  • Target valuation
  • Negotiations with target owners
  • Management of the entire transactional process
  • Restructuring of acquired companies

5. Optimization of your current business in Poland

  • Cost reduction
  • Sales process optimization
  • Strategy development
  • Strategic audit

Please use our Contact Form to inquire about how we can assist you in taking the opportunity to enter the Polish market or call us at: +48 577 775 176.

Polish market entry

Market analysis

A deep understanding of the market is crucial in every industry, especially for companies aspiring to enter new geographic or product markets. In order to develop the best strategy, companies should use both information from the various departments of the company, as well as data that comes from the company’s environment. Access to critical and updated information allows companies to gain competitive advantage, reduce business risk and make the most effective business decisions. Successful companies regularly make use of expertise collected from market analysis and research.

We have a wide-ranging experience and all the resources required to conduct effective market research and analysis. Our reports contain only thoroughly verified and the most up-to-date information.

Depending on the needs of the company, our reports may cover:

  • Structure and size of the market and key market trends
  • Factors affecting development of the industry in question
  • Key opportunities and threats
  • Industry forecasts for upcoming years
  • Characteristics of competitors and their key success factors
  • Analysis of attractive business models of leading companies all over the world

Benefits gained from market analysis:

  • Identification of potential customers and suggested areas of expansion
  • Verification of integrity of company’s strategy and market environment
  • Setting realistic business goals
  • Reducing business risks
  • Precise planning of operational activities
  • Ability to quickly react to volatile market situation

Ask our expert about market analysis or research for your business!